Founded in 1994 by Gary and Robyn Farr, By Farr is a family-owned winery located in the Moorabool Valley, nestled between Geelong and Ballarat, approximately 100 km southwest of Melbourne. The estate spans 36 acres under vine, with the rest dedicated to grazing and cropping—maintaining both viticultural focus and the rural landscape.
The vineyards sit on a cool continental climate, tempered by winds from the western plains and sea breezes, which help preserve natural acidity and promote low yields of intensely flavored fruit. Soils in the Moorabool Valley are ancient and complex—ranging from red and black volcanic loam to limestone, quartz gravel, ironstone, sandstone, and even volcanic lava rock. This diverse soil profile contributes depth, minerality, and structural tension to the wines. 
By Farr focuses on Pinot Noir, Chardonnay, Shiraz, Gamay, and Viognier, each crafted with minimal intervention. The team employs organic-inspired farming, native yeast fermentation, whole-bunch pressing, and indigenous yeasts to bring out varietal purity and site expression. Fermentations and extended ageing in French oak capture the vineyard’s essence with finesse and balance.